MY PORTFOLIO
Uncommon Gear, LLC: All-in SEO
Quality content is still the cornerstone of good SEO.
That's why I became one of the top industry experts on tactical rifles and shooting sports at Uncommon Gear, LLC.
By mastering the knowledge of the niche, I've published and still produce written and video content that single-handedly outmatches national competitors employing a dozen or more writers, editors, and marketers.
Technical SEO, linkbuilding, and competitor analyses.
Good content is just one pillar of all-in SEO. That's why I put equal effort into earning highly authoritative links; identifying competitors' lacking content to take market share by dominating SERPs; and optimizing our product catalogs to anticipate customers' questions, needs, and considerations to improve conversion.
Over years and in partnership with my colleagues, we transformed our eCommerce platforms into multi-million-dollar brands -- all driven by organic search, carefully crafted products and UX, and "rank-#1," authoritative content.
Turn5, Inc: Content & Video Production
Levering video and social is more important than ever before.
That's why I developed the scriptwriting process for video production, and later hosted video content at Turn5, Inc.
I first cut my teeth on eCommerce SEO by improving how we researched, wrote, and published our brands' products. Mastering our products' unique selling points and having an intimate knowledge of our eCommerce customers' wants and needs guided my approach to producing videos that supported brand growth and conversion rates.
Producing videos that transformed customers into experts.
Customers with expert product knowledge are more confident buyers. They convert more easily, and they spend more. They're also loyal to the brand that mentored them so they can further their passion.
So, that's how I wrote and shot videos: With the goal of inspiring confidence in customers, teaching them about our products and their vehicles, and giving them the knowledge to work on their project cars and trucks themselves.
Knife Know-It-All: Pet Project
Mastery of SEO requires continuous improvement and commitment.
In other words: If you want to be the best SEO, you need to forever hone your skills. If you want to rank first, you need to love what you do.
I beat competitors and single-handedly take millions in market share because I do, indeed, love what I do. I enjoy writing, technial analyses, pursuing partnerships, building links, and identifying competitor weaknesses. Above all, I love winning.
That's why I started Knife Know-It-All.
This knife review blog is my pet project. I use it to keep my writing and SEO skills sharp. I approached this project with a few questions:
If I crafted a website from scratch -- and committed to 100% SEO perfection from day one -- how far could I reach? How quickly could I edge out competitors? How many rank-1st SERPs could I own? How much profit could I earn from raw visitor volume and page RPM alone?
The results have been promising. Six months after publication and with little domain authority, I've started to beat established competitors. I'm confident Knife Know-It-All will become a healthy passive income stream in short order.