| MY DAY-TO-DAY |
Organic SEO Management
- Manage all keywords, rankings
- Pursue #1 rank potential for fatheads
- Link building outreach & campaigns
- Write and publish sponsored/guest posts
Content Creation
- Write and publish all blog posts, editorials
- Write, edit, update product descriptions
- Write, edit, update category descriptions
- Film, edit, publish videos & instructionals
Technical and On-Page SEO
- Audit all content for SEO best practices
- Develop page structure and content SOPs
- Manage Search console, Google Analytics
- Monitor site health and page speed insights
Product, Category Research and Market/Competitor Analyses
- Research and recommend potential new products, categories
- Analyze key performance metrics and describe barriers of entry
- Research competing brands and potential volume, rank difficulty
- Develop and implement SEO strategy: Content, links, technicals
| PAST & PRESENT EMPLOYMENT |
Uncommon Gear, LLC (May 2019 -- Now)
- SEO Manager
KnifeKnowItAll.com (Nov 2022 -- Now)
- Owner
AllOutdoor.com (Jan 2023 -- Now)
- Independent Contributor
Turn5, Inc. (Oct 2016 -- May 2019)
- Host, Script Editor, Writer
- Web/Product Copywriter
hibu, PLC (Jan 2014 -- Oct 2016)
- Writer/Senior Website Consultant
- Senior Client Services Consultant
U.S Army National Guard (Jan 2010 -- Jan 2018)
- 13F/JFO, Fire Support Specialist, NCO
GameStop, Inc. (Jul 2008 -- Jul 2013)
- Store Manager
- Asst. Manager
| EDUCATION & KNOWLEDGE |
Platforms / Knowledge Base
- Wix, Duda, Wordpress, BigCommerce
- Grammarly, Copyscape
- Google Analytics
- YouTube Analytics
- Google AdSense
- Google Adwords
- Google Search Console
- Ahrefs, MOZ, Semrush, TF-IDF
Kutztown University / Southern New Hampshire University
- M.B.A: Marketing
- B.S.B.A: Organizational Leadership
- Minor: Professional Writing
U.S. Army
- Fire Support NCO (1-111th INF)
- Joint Fires Observer (1-108th FA)
- Precision Strike Suite for Special Operations
- Combat Operation Laser Team Member
- Stryker, M1200 Knight Driver
| PERSONAL STUFF & WORK HISTORY |
"Who are you?"
I'm a nerd: I love computers and videogames. I've been building PCs for most of my life.
I'm a drone pilot. I enjoy freestyle FPV ("first-person view") and racing. It's fun and challenging thanks to all the technical stuff: Flashing firmware, soldering, tuning, and flying.
I'm a full-time single dad. My daughter loves videogames as much as I do. We spend a lot of time playing Minecraft and old NES games.
"How'd you get into content creation and SEO?"
The nerd in me led me to my first job at GameStop. I worked my way up through the company over five years, becoming a Store Manager.
I left GameStop for Hibu, the company that owns Yellowbook. That's where I started creating content and doing SEO. I partnered with the Web Product VP to redesign our website design and content creation processes. I interviewed hundreds of business owners across all the verticals: Lawyers, dentists, marketers, jewelers, plumbers, auto body shops, racing teams, fashion designers, you name it.
I wrote a few hundred websites for those businesses. I wanted to hone my skills and focus on the auto industry. That led me to Turn5. There, I wrote hundreds of product descriptions and became the video team's Script Editor. Then I became an on-camera Host.
"What do you do now?"
I'm the SEO Manager at Uncommon Gear, LLC and Bart's Water Sports. We sell tactical rifle components, shooting gear, firearm accessories, and gunsmithing equipment, and recreational watercraft and boating accessories. I've helped grow our websites' organic search traffic to become leaders in their market niches.
I manage all customer-facing content across our websites. I'm responsible for all organic search and link-building. I've written hundreds of product descriptions and produced over one hundred technical guides, reviews, videos, and instructional content covering firearms. Collectively, this content garners millions of annual page visits.
I also independently contribute to
AllOutdoor.com, and I own and operate
KnifeKnowItAll.com.